Jaipur: Jaipur Vyapar Mahasangh will launch a year-long campaign from Diwali to mark city’s 300th anniversary, focusing on heritage conservation, cleanliness, greenery and better traffic and parking management in the Walled City.The campaign will feature street plays, cut-outs, selfie points and banners. Stickers carrying 14 slogans will be put up at shops to encourage traders and residents to keep markets clean, organised and green. The initiative also aims to showcase Jaipur’s planned layout and architectural heritage to tourists.The traders’ body has also proposed a uniform pink colour scheme for shops in the Walled City to strengthen its heritage identity. The proposal was raised during a meeting with deputy chief minister Diya Kumari.The Mahasangh hopes to use the milestone to encourage shopkeepers and residents to take greater responsibility for preserving Jaipur’s architectural character and improving the upkeep of its traditional markets.
