In the Indian Premier League (IPL) season 2025, Rajasthan Royals had turned the spotlight on Rajasthan-born brands, propelling Poornima University, Olio Dugout, Minimalist and Finova Capital to national recognition. Through the league’s massive stage, these brands expanded their reach, connected with millions and grew while staying grounded in their roots from Rajasthan.“The most impactful partnerships are those that naturally align in values, audiences and ambitions,” remarked Royals’ chief business officer Alok Chitre. “Our brand partners co-create authentic stories that truly engage our fans,” he added. The Royals delivered, blending fan engagement with strategic moves to lift these brands beyond state lines, showcasing the IPL’s power to transform businesses.Poornima University, a Jaipur-based institution, redefined its reach through the Royals’ partnership. By tying its mission to inspire youth through sport, it saw out-of-state inquiries rise 50% and applications climb 25%. Its ‘Pearls of RRF’ scholarship, launched with the Royal Rajasthan Foundation, empowered female students. “We’ve surpassed last year’s admissions with months left,” said Dr Rahul Singhi, noting the partnership’s lasting impact.Near SMS Stadium, Olio Dugout, founded by Jaipur’s Ankit Nagori, turned match days into a draw. Its Royals-themed outlet saw its Royal 4-in-1 Pizza drive a 400% sales surge. Fan watch parties, with live screenings and events, deepened community ties. “The Royals gave us a platform to launch products creatively,” Nagori said, positioning Olio as a local favorite with national goals.Minimalist, the Royals’ official sunscreen partner, brought sun protection to the forefront. Sunscreen dispensers at SMS Stadium earned a 4.6/5 fan rating, with 90% ready to buy. “Our ‘Just Play! Halla Bol on Sun’ campaign connected with fans and players,” said co-founder Rahul Yadav. The partnership elevated Minimalist into a national skincare name.Finova Capital, a Jaipur firm focused on MSME financial inclusion, amplified its mission through the Royals. “This partnership drives our growth,” said MD and CEO Mohit Sahney. By supporting the 2025 Girls Cup with the Royal Rajasthan Foundation, Finova nurtured young female cricketers, merging financial empowerment with community impact.Through fan engagement, community initiatives and smart product placements, the Royals wove these brands into the IPL’s national narrative. Each story — education, food, skincare, finance — became part of a broader tale of ambition and connection, proving that Rajasthan brands, backed by the Royals, can capture India’s attention.
